Idahoan Tapatio

ROLE: Senior Designer, Director

When Idahoan Foods and Tapatío came together, it wasn’t just a mashup—it was a full-on flavor collision. The mission? Make spice lovers feel the heat, not just spot it. With hot-sauce culture booming and bold brand collabs turning heads, Idahoan needed designs as fiery as the flavor. We flipped the script—bringing that sizzle onto Instagram, making every post feel like a snack attack hitting your feed.