Adrenaline Research Labs

ROLE: Build out brand identity and helped bring brand video to life

UTEC, a leader in commercial explosives testing and analysis, saw an opportunity in the $50M exploding target market, a space dominated by legacy brands like Tannerite and Sonic Boom. However, this wasn’t just about launching a new product—it was about creating an entirely new brand from scratch. With no existing name, positioning, or strategy, UTEC needed a bold, high-energy identity that would disrupt the market, captivate thrill-seekers, and carve out a distinct space in the industry. I helped produce high-end product photography, lifestyle imagery, and video content, bringing ARL’s explosive brand story to life​.