Raymarine

ROLE: Designer, Director

When Idahoan Foods teamed up with Tapatio, it wasn’t just a mashup—it was a flavor collision. The goal? Make sure spice lovers didn’t just see it … they felt it. With hot sauce culture booming and bold collabs heating up shelves, Idahoan needed a campaign that could keep up. We set out to turn this spicy side dish into a main event—starting with the most visual platform of all: Instagram.