Putnam Ladders

ROLE: Senior Art Director

I led a digital overhaul for Putnam Rolling Ladders, replacing an outdated phone-based ordering system and improving the user-unfriendly website. My biggest accomplishment was designing a new configurator that let users create custom ladders and get real-time estimates—solving a key issue of unclear pricing. This resulted in higher engagement, better conversion rates, and a stronger e-commerce presence.

My design earned the AAF Midlands | 2024 Best of Online/Interactive Consumer Website and the Silver ADDY: Online/Interactive, Consumer Website.